HSBC #IAmElite Soft Launch

HSBC and MSL Hong Kong have recently introduced an exciting campaign aimed at strengthening and expanding their presence in the high-value retail banking market. The campaign centers around HSBC's newly launched banking service called Premier Elite, which caters specifically to Hong Kong customers and is widely recognized as #IAmElite. The campaign was officially launched at Tai Kwun, where guests were treated to a meal at The Magistracy Dining Room. We were responsible for the comprehensive hardware production, which included the backdrop, stage, photo spot, show management, as well as audio and lighting arrangements.